Preparing content for digital signage can be a daunting task. If one breaks it up into the three types of networks; Point of Sale (all about the shopper), Point of Wait (the relevant dwell time), and Point of Transit (people on the go), then one can begin to create a plan for their network. The planning process is the key to arriving at a viable network that delivers consitantly. Understanding the technology is important, but understanding what is going to go onto your network is critical to the success of any network.
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Big day today. My book “Unleashing the Power of Digital Signage” launches today as does the companion Website at 5thScreen.info. Order on the Buy Book link which takes you to Amazon.com. The book is a comprehensive look at content for DOOH. It takes many hands to write and coordinate a book. One hand that is always in my life is God’s hand. To the rest of the many hands that helped, I would like to thank foremost my family, my three beautiful daughters and my handsome son for their support. Additionally, thanks to my executive assistant, who was relentless in tracking down graphics and setting up interviews. And of course the rest of my family, Mom and Dad and my four brothers for just being there throughout my life. I would also like to acknowledge my board of directors and my colleagues at MediaTile for all the support they offered during my months of a closed office door while writing. And last, but certainly not least, to all who participated in the interviews, conversations and reviews about a sensational medium that is coming into its own. I must say this has been a fantastic and remarkable experience that I anticipate will uplift our industry in the understanding and use of this medium. Here are what some are saying: “… everyone, from digital signage novice to expert, will learn something to achieve better results with digital signage, regardless of goal. Kelsen covers it all, from the basic mechanics of digital signage, to the breadth of content types, delivery mechanisms, execution methods and performance measurement.” “… a great primer for advertising agencies, and a great reference for the pioneers in the digital signage industry. It’s an excellent resource for anyone planning to use this medium effectively.” Head on over to 5thscreen.info! Content strategies and discussions will dominate the launch of new networks and the re-thinking of older networks. Content began to rise to the top of the agenda 2009 and now in 2010 it takes a front and center seat. Any team that is operating a digital signage network or is planning a network has a unique opportunity to bring excellence to this emerging industry and set some precedents. We can see this already in the work of some networks that have focused on research with innovative approaches using content as the source and cause for relevant messaging that is useful, helpful and provides a positive experience for the viewer. Content for DOOH will stand alone during its creative production, but content will have more continuity in 2010 with the other four screens (cinema, TV, PC and mobile) to echo its message across the digital landscape of screens. As for every screen that is put into this new landscape, it will be the experience that the consumers will take away and what better way to impact that experience than with great content. Kicking things off in 2010 around content are the Digital Signage Expo in February with the Content Seminar Tracks and the first book dedicated to content, “Unleashing the Power of Digital Signage – Content Strategies for the 5th Screen.” In spring of this year, The Digital Signage Show and the Strategy Institute’s Fifth Annual Content Summit coincide in April and Screen Media Expo will host a Content Track in London in May. Welcome to the official blog for the book “Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen,” by Keith Kelsen. This blog is your source for updates to the book and resources and events in the dynamic digital signage industry. |
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